The company name is a Thai word for happiness and balance. One of their company mottos is “Smile! Pass it on.” And the goal of their business is to make your feet feel like they’re spending a day at the beach.

Sanuk was started in 1997 by a dude named Jeff Kelley, who thought he’d try making sandals out of inner tubes and indoor-outdoor carpet. While that prototype doesn’t sound particularly comfortable, he eventually developed a smooth, stylish, durable flip-flop and started attracting the most chill group of partners and consultants imaginable to promote and advance his product line.

The cool surfer attitude of the company founders is evident in every model in the Sanuk line. Per the company philosophy page, they strive to make products that are as much about funk as they are about function. That eclectic style is clearly apparent in the above model called the Donny. It’s name comes from the great surfer and laid back life traveler Donavon Frankenreiter.

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